isla holbox, quintana roo, mexico

Meet our latest collection by Juun...and Patricia Tavarez, head designer & founder...
Since I was little, I have felt great love and admiration for the multiculturalism of my country, Mexico. I was fortunate to have a restless, adventurous father, but above all a great observer from whom I learned a lot and took great inspiration. My childhood was a constant journey through the colors, shapes, figures and textures of Mexico, always from one place to another. These experiences and experiences of my childhood marked me and brought me closer to local indigenous people and Mexican cultures. This is one of many reasons why I started JUUN, the main objective set is that these traditions do not disappear.
Since I moved from Mexico City to Cancun, I found that there were no light garments, such as blouses, bathrobes, and dresses that incorporated indigenous techniques. JUUN was born with the idea of ​​combining contemporary design with the great tradition of Mexican embroidery.
Design garments, comfortable, easy to use and care   It is contemporary clothing with authentic and traditional touches. Each garment is a cultural sample of Mexico, they demonstrate love for nature, love for work, we use our imagination and we manage to make garments with a lot of heart. That is why the brand is called JUUN, it means unique in Maya and our pieces are truly unique.
Design and Manufacturing
We are part of the “slow fashion” movement, we make timeless garments that last for many years. I start by drawing each garment, I make sketches and draw again until I liked the idea, it is sent to our sewing workshop for the design of the pattern and the elaboration of the garment. Once the sample is finished, it is sent to the different embroidery workshops. Once embroidered, the piece returns to the workshop to be labeled and closed for sale.
I took on the task of finding the best embroiderers, of techniques such as Pepenado, Tree of Life and macramé, in the Mexican Republic, to investigate which were the appropriate fabrics that could be adapted to such complex embroidery, all made by hand, without guide or modern techniques, only with procedures acquired by family tradition, from generation to generation.
  • Private viewing of our Juun collection
  • Informal Modeling
  • Stylists available for personal consultation
  • Refreshments will be served.